StudioTwenty was appointed to design and deliver the new 6,000 sq ft retail emporium for PRO18 Golf in Shirebrook — a space that redefines the golf retail experience. Born from a single shop in Huddersfield, the brand’s disruptive pricing model and reputation for world-class service helped it quickly become one of the UK and Europe’s largest specialist golf retailers.

The design brief focused on creating a modern, high-performance environment that showcases the brand’s expansive product offering while elevating the customer journey. The result is a bold, open-plan store concept that integrates advanced fitting technology alongside a curated selection of the industry’s most respected brands.

Customers can explore the latest collections from TaylorMade, Callaway, Nike, Under Armour, Galvin Green, Puma, Adidas, Mizuno, Wilson, and more — all within a clean, dynamic layout designed to optimise flow, clarity, and engagement.

The inclusion of a state-of-the-art bespoke fitting service positions the store as not just a retail destination, but an experiential hub for golf enthusiasts seeking performance, value, and service under one roof.