StudioTwenty was engaged to design an immersive retail environment for PRO — a dynamic new superstore dedicated to outdoor adventure and specialist sports. The vision was to create a destination that brings together the worlds of climbing, equestrian, fishing, and outdoor leisure under one expansive roof.

The design emphasises interactivity and experience, with standout features including two indoor climbing walls: a static wall and a rotating tread wall, both designed to allow customers to test gear in real time under expert supervision. This 'try-before-you-buy' model enhances both confidence and engagement, making product testing a core part of the customer journey.

From specialist displays to brand integration and circulation flow, every detail of the store was carefully considered to support a high-spec, high-impact retail experience. PRO redefines the way enthusiasts shop for technical gear — blending function, adventure, and retail theatre in one bold concept.