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Architecture
Retail Design
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The Design Solution
StudioTwenty created the concept for Everlast Fitness clubs across UK. The clubs were given a distinctive and bold design treatment in striking colours. Identity of the brand has been kept through out the design process and applied by using yellow touches on finishes and signage. Bespoke Installations, selfie mirror with crittal window partition to the studios, and a concrete raw floor were amongst the many special features used to create this concept. Developing ideas such as selfie screen allowed us to connect with members on a very personal level. Members are to snap photos of themselves and feel good about the healthy changes they make. This positive messaging is reinforced without with supportive statement found across the gym. As a result, we designed an industrial gym club that would suit all individual’s budget without compromising on the quality of facilities and services to help members become their own champion.
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