StudioTwenty was appointed to develop the interior concept for Everlast Fitness Clubs across the UK — delivering a bold, high-impact environment that reflects the energy and identity of the brand.

The design centred on creating a modern, industrial aesthetic with strong brand visibility. Vibrant yellow accents were used strategically across signage, finishes, and lighting details to reinforce Everlast’s recognisable identity, while bold architectural gestures gave each club a distinctive visual language.

Key features included bespoke installations such as a selfie mirror framed by crittall-style glazing into the studio spaces, raw concrete-effect flooring, and brand-aligned messaging that energises and motivates. The introduction of selfie zones and social interaction points was a deliberate strategy to foster member engagement and community — encouraging users to celebrate their progress and share positive experiences.

This concept balanced boldness with function — resulting in a gym environment that feels accessible and empowering, without compromising on design or the quality of its facilities. The outcome is a retail-driven fitness space that inspires users to become the best version of themselves — their own champion.